Product name: Fa Hot & Spicy Gift Set

Client: Schwarzkopf & Henkel

Market Served: Body care & cosmetic

Packaging Specifications: Multi-color printing with UV coating

Accomplishments: rob. leunis & chapman group ( rlc ) makes promotional packaging for various brands cold by Düsseldorf-based Schwarzkopf & Henkel. In addition to a "Fa-Set"
consisting of shower gel, deodorant and a travel alarm clock, rlc has produced a printed PET folding carton with "pocket character" for a Schwarzkopf styling hairspray with T-Shirt.
Gilss Kur hair care products are contained in a folding carton with a window opening that scores with attention-grapping metal-effect ink. rlc masterfully combines many different finishing techniques with various materials and copacking services, making it the ideal partner for promotional packaging.

Product name: Innovative Packaging Designs

Client: Any

Market Served: Any

Packaging Specifications: Folding cartons incorporating sharp curves and zigzags

Accomplishments: It doesn't always have to be a rectangular box - and, in fact, the shape of packaging is becoming increasingly important as a distinguishing characteristic at the point-of-sale.

The packaging development team at the Rob. Leunis & Chapman Group (RLC Group) are constantly experimenting with alternative package shapes and assessing their feasibility for the packaging process; it's essential to optimize both their marketing benefits and the associated costs. These studies reveal the vast range of possible package versions.

Product name: Lenticular Effects

Client: Plascon

Market Served: Any

Packaging Specifications: Folding cartons or displays incorporating lenticular printing

Accomplishments: New lenticular printing technologies have extended the possibilities for showing 3D and animated pictures. The Rob. Leunis & Chapman Group (RLC Group) now offers this innovation for packages. Exclusively for Germany, this COPACO member entered into an alliance with Plascon to convert its lenticular printed products into folding cartons or incorporate them into other packages.

Packaging design, die cutting, gluing, sales and distribution will all be handled by the RLC Group. Besides outstanding transparency, lenticular stock (only about 200 microns thickness) opens up a whole panorama of new applications. The use of different processes (offset, inkjet, digital) to print right onto the substrate enables pictures and effects of unprecedented quality.

This service from the RLC Group provides marketing with a powerful new tool for setting themselves apart from the competition at the point-of-sale. Besides packaging, it is also ideal for product promotions, labels and displays.

Product name: Color.smart™

Client: L'Oreal USA

Market Served: Hair Care

Packaging Specifications: Multi-color printing with UV coating, Iriodin® coating and holographic foil stamping

Accomplishments: Diamond has developed other 3D display products that have proven to be wildly successful in the hair care market. Unlike previous 3D "glorifiers", however, this point-of-purchase display is intended to actually hold and sell the product.

Diamond designed a unique header with a secondary rear panel that is glued to the front panel, creating a striking 3D appearance. The panel is further enhanced by die cutting around the photograph of the models, adding to the illusory effect. The economical structure is converted as a glued, single piece that pops up, similar to children's books.

The header is taped to an outer base that utilizes multiple die cuts to hold various products including shampoo, conditioner, nourishing shine cream and reflective shine spray. Another die cut on the front panel perfectly encloses the circular-shaped brochures.

The beautiful graphics are achieved using four color process inks, along with one special color, UV gloss coating and a new Iriodin® coating. The Iriodin® coating technology utilizes non-uniform pearl lustre particles to create unparalleled shimmer effects. The header is further distinguished by holographic rainbow foil stamping, highlighting the fact that this is a new product launch.

The innovative shape and beautifully printed graphics combine to form a captivating product display. The result is a promotional display that delivers impact at hair salons, and truly captures the essence of these exciting new products.

Product name: JOOP! Bodywear

Client: JOOP! GmbH

Market Served: Clothing

Packaging Specifications: Multi-color printing with UV coating and Iriodin® coating

Accomplishments: For the exclusive designer JOOP! Bodywear collection, the Rob. Leunis & Chapman group (RLC Group) created a packaging concept that exudes quality. It optimally emphasizes the premium character of the brand at the point-of-sale. Iriodin® and UV coatings provide sparkling gloss for an elegant look and feel.

It addresses those consumers who also value quality and brand image where this classic commodity is concerned. This premium package is thus ideally suited for making products stand out as shining stars at the point-of-sale.

Product name: Cerrus Dark Ocean

Client: Rossmann Drugstore

Market Served: Personal care

Packaging Specifications: Multi-color printing with Iriodin® coating and embossing

Accomplishments: The Rossmann chain of drugstores in Germany offers its male customers exclusive cosmetics at low prices under its private label Cerrus brand. Rossmann is now supplied with the packages for its Cerrus Dark Ocean line of eau de toilette, aftershave and aftershave balsam products from the Rob. Leunis & Chapman Group (RLC Group).

This packaging specialist prints solid blue color using Iriodin® pigments, followed by special embossing to create a wave-like leather structure. This yields a unique visual and tactile effect: the dark-blue package reminds consumers of the sea, and they can also feel the "ocean waves" by running their fingers over the folding carton. The packages thus effectively convey the feeling, scent and effort of the products while communicating the key advertising message "revitalizing freshness".

Product name: McDonald's Cartons

Client: McDonald's

Market Served: Food

Packaging Specifications: Multicolor printing

Accomplishments: McDonald’s products are known and loved the world over. During the past few years the US company has also been sweeping the Eastern European market. The most recent member of the Rob. Leunis & Chapman Group (RLC), the Polish packaging printing company BSC Drukarnia S.A. (Poznan), is responsible for the fast food giant's packaging in many Eastern European states. The company produces millions of packaging for the entire product range, e.g. Big Mac, Chicken McNuggets, apple pie and french fries. In addition to the packaging production the RLC member also takes over distribution and logistics services. BSC Drukarnia is responsible for the sales of the packaging to the Eastern European Mc Donald’s branches. These services are achieved in cooperation with a local logistics partner.

Product name: Live Xtreme Colors

Client: Schwarzkopf & Henkel

Market Served: Hair care

Packaging Specifications: Six color printing

Accomplishments: Tubes are predestined for cremes, gels and pastes. However they have an important drawback in that they do not make much of an impact at the point-of-sales. The new carton tube packaging promises to solve this. According to the motto an “own display for every tube” these tube folding cartons were developed by American packaging developers for the new product series “Life” by Schwarzkopf & Henkel and adapted for the German market by the Rob. Leunis & Chapman Group (RLC). The contour of the carton follows the shape of the tube like a second skin. The tube is attached at the cut-out at the front. The four-cornered standing surface enables a striking presentation on the shelf with an unusual “face” – and thus more than compensates for the disadvantage of the tube. The six color printing ensures a uniform brand image.

Product name: Veronica Ferres‘ Choice Brand

Client: Schwarzkopf & Henkel

Market Served: Cosmetic

Packaging Specifications: Multicolor printing with hot foil stamping, and embossing

Accomplishments: Veronica Ferres thinks highly of the Diadermine cosmetic products from Schwarzkopf & Henkel. And Schwarzkopf & Henkel thinks highly of the Rob. Leunis & Chapman Group (RLC). The well-known German actress advertises for Diadermine, whereas RLC produces the promotion gift packaging for two of the brand’s new products. RLC’s task was to create packaging which causes a stir at the point-of-sale. And it did just that with an eye-catching positioning in the promotion packaging and hot foil embossing on the PET folding carton. This solution is a further demonstration of RLC’s expertise in creating unique cosmetics packaging. Wash gel, creme and application brush from the T-Zone facial care series fit harmoniously and strikingly into the packaging concept.

Product name: M3Power™

Client: The Gillette Company

Market Served: Personal care

Packaging Specifications: Multicolor printing with UV coating, hot foil stamping, and embossing

Accomplishments: MACH 3™ from Gillette is the world-wide leading system blade for wet shaves. The successful product has been constantly improved and with M3Power™ is currently undergoing a world-wide relaunch. The Rob. Leunis & Chapman Group (RLC) has accompanied Gillette Marketing as a packaging partner right from the beginning. The launch of Gillette M3Power™ was also in the competent hands of RLC. When implementing the new artwork, emphasis was placed on integration in the product family together with stressing the product’s innovative aspect through the packaging design. The razor packaging is made from PET and has a blister hood in an extravagant dish shape. The blade packaging picks up on the design and contours. The combination of different types of material and finishes reflects the brand’s innovative nature at the point-of-sale and helps reach the customer on an emotional level. The crossover packaging concept mixes several different materials: metal + lacquer + PET! Metallic coated cartons, PET, UV coating, hot foil embossing, relief and blind embossing are all used.

Product name: Curad Silver

Client: Beiersdorf

Market Served: Health Care

Packaging Specifications: 6 color printing with UV varnish and silver hot foil stamping

Accomplishments: Curad is the American equivalent to Germany's Hansaplast, one of the best known plaster (bandage) brands in the country. Both brands are made by Beiersdorf. The Rob. Leunis & Chapman Group (RLC group ) was contracted by the international giant to supply packaging solutions for two new products from the Curad range, "Curad silver" and "Curad silver gel", reflecting the premium character and high quality of the novel plasters.

The folding carton catches the eye at the point-of-sale thanks to its silver and silver green shining front panel. The silver effect on the front is attained by hot foil embossing, followed by six color printing and inline UV varnishing. The Originality Seal and ease of use of the packaging are achieved with an ingenious closure system. After breaking the perforation upon opening the plasters for the first time, the plaster package can still be safely closed, thus protecting the contents.

The folding cartons are supplied by RLC to Beiersdorf in Hamburg, Germany and in Spain from where they are filled and subsequently shipped to America.

Product name: Delitzscher

Client: Van Netten (Dortmund, Delitzsch, Germany)

Market Served: Confectionery

Packaging Specifications: 6 color offset printing with UV varnish, embossing, and hot foil stamping

Accomplishments: In East Germany Delitzscher was synonymous with the finest chocolates. The confectionery manufacturer Van Netten of Dortmund, Germany is now bringing the traditional brand from Saxony back to life.

The Rob. Leunis & Chapman Group has been chosen as the partner for implementing the relaunch of the Delitzscher range of chocolates. Working closely with the client, the group is responsible for developing the packaging for the complete line of Delitzscher alcohol-filled chocolates, including "Brandy Beans" (150 g and 400 g), "Brandy Cherries" (300 g and 400 g), and "Irish Cream" (200 g).
 
The design of the highly finished folding cartons reflects the deluxe nature of the sweet delicacies. Six color offset printing is used for the packaging which is subsequently finished with UV varnish. The Delitzscher logo and the brand trademark, an image of the Delitzsch baroque palace, as well as the respective product names, are emphasized with hot foil embossing. Additionally, the chocolate packaging is further enhanced by the blind embossed Delitzscher logo.

Product name: El-ce med

Client: Dental Cosmetics, Dresden, Germany

Market Served: Oral Care

Packaging Specifications: 5 color UV printing with UV varnish, blind embossing and hot foil embossing, window patching

Accomplishments: Dazzling white teeth are currently fashionable leading to more and more people having their teeth bleached by their dentist. A cheaper but just as effective solution to bleaching at the dentist is the new teeth bleaching gel "el-cemed Easy White" for self-application.
 
Dental Cosmetics, a leading producer located in Dresden, Germany, contacted the Rob. Leunis & Chapman Group (RLC Group) to develop the packaging for this innovative product.
 
A compact, three-part packaging solution was jointly created which is also convincing from a marketing viewpoint: by positioning the bottle with the bleaching gel in a view window a strong impact at the point-of-sale is achieved.

The folding carton is finished with five color UV printing and UV varnish. The blind embossing (shiny silver) of the text  "Easy to use" and "Safe for gums" adds a classy touch to the packaging.
 
A practical design detail for the consumer, the packaging has a separate inner compartment for the packaging insert,  where it can easily be reinserted after use.

Product name: Sockstar

Client: Dolphin Innovations

Market Served: Clothing

Packaging Specifications: 6 color printing with dispersion varnish

Accomplishments: Centerpack GmbH, the rlc´s center for packaging management is fully responsible for the so-called "sock star" of Hamburg-based Dolphin Innovations. The product joins pairs of socks together, putting an end to that endless search for the other sock. RLC took over the development and production of the enclosed instructions, the assembly and the B2B distribution. Internet orders from retailers on Dolphin Innovations´ home page are directed straight to Centerpack. Here the order is fully processed, from the just-in-time delivery (in just the right quantity) to invoicing. A great deal of coordination effort is avoided, as are production-related assembly, expensive storage, managing residual items and a huge amount of administrative work.

Product name: Nouveau Gift Box

Client: Godiva Chocolatier

Market Served: Confectionery

Packaging Specifications: Multi-color printing with matte UV coating, foil stamping and embossing

Accomplishments: Diamond developed a unique simplex tray lid that functionally and stylistically surpasses previous designs. The simplex tray lid incorporates an intricate snowflake die cut that instantly conveys the spirit of the holiday season. A stippled embossing pattern applied to the .018 paperboard, along with dark blue hot foil stamping, adds to this extraordinary presentation.

Utilizing a paperboard lid allows for more design flexibility, not possible with a standard set up box lid.  For instance, the intricate die cut pattern and the depth of the embossing pattern can only be achieved through the use of paperboard. In addition, the lid was designed with smaller fold-over (perforated) panels, allowing the insert card to sit 1/8" below the lid, creating a 'shadow' effect.  

The combination of a simplex tray lid and set up box base provides unlimited graphic possibilities, while staying within the parameters of the customary filling and shipping procedures.  Furthermore, the package maintains the exact same footprint as their other designs, simplifying exhibition in Godiva display cases, racks and end caps.

Product name: 2004 Holiday Promotion

Client: L'Oreal USA / Matrix

Market Served: Hair Care

Packaging Specifications: Multi-color printing with aqueous coating and foil stamping

Accomplishments: Diamond Packaging has again been selected to produce the holiday packaging for the L’Oreal USA / Matrix line of hair are products.  Prominently displayed at fine hair salons nationwide, the annual promotion is a proven success and highlights the value of creativity and shelf appeal.

Matrix launched the holiday gift sets for six of their popular lines (Biolage™, Amplify™, Sleek.look™, Logics®, Trix, and Curl.life) in distinctive packaging with brand-identified colors.  The creative cartons deliver impact at salons, and help reinforce a hip, stylish image for the company.

Diamond utilized special graphic techniques to elevate a standard tuck carton to an unprecedented level.

All cartons feature a .022 SBS foilboard complemented by stunning holographic foil stamping and embossing.  The holographic foil was chosen for its striking visual impact and its evocation of snowflakes, perfect for the holiday season.

Special color inks and matte UV coating further enhance the graphics. Two hits of white help distinguish the text against the dazzling backgrounds.  A total of nine different colors and 14 different graphic versions were produced for the U.S. and Canadian markets (product mix being the main difference).

Product name: Nivea Bath Care, Aroma Shower Pyramid

Client: Beiersdorf

Market Served: Personal care

Packaging Specifications: 5 color printing with water based varnish (paperboard base, tray and pyramid-shaped inner); UV gloss varnish (clear PET outer carton)

Accomplishments: The rlc group developed the unique pyramid-shaped structural design, adhering to specific requirements for the contract packaging process. Their turnkey solution included structural design, manufacturing of all packaging components, coordination of all gift set components (packaging management), contract packaging services and distribution. The result is an extraordinary, eye-catching package that beckons from the retail shelf.