Hannover, Germany – July 13, 2006 - Pro Carton, the European Association of Cartonboard and Carton manufacturers, commissioned a study titled “The Interface Between Cartons and Flexible Packaging”. It looks at the current market, the expectations for the future and the perceptions of the major players in the market. It also investigates the probable trends in the market and looks at various developments that will impact on both cartons and flexible packaging. By independently looking in depth at this market and the trends, carton suppliers will be better able to understand and react to the needs of the brand owners and retailers.
“I am delighted to be able to present this summary of the key points from the study commissioned by Pro Carton from PRISM,” said Franz Rappold, President of Pro Carton. “We felt it was important that an independent study was carried out that would look at the interface between cartons and flexible packaging.”
The goal was to reach the best possible understanding about the following questions:
What is the current status in the markets for cartons and flexible packaging? What are the prospects for the future? What are the perceptions of the brand owners and retailers of these different types of packaging? What are the key trends in the markets? What are the purchasing intentions of FMCG companies? PRISM – Packaging Research Intelligence Strategies & Marketing Limited – was launched in 2003 by Simon Southern following the acquisition of Marketpower Ltd by Landell Mills Ltd. The Company provides market research and strategic marketing consulting dedicated to the packaging industry.
Read the complete PRISM Study.
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